If it is important to know the meaning of the term social communication, it is essential to first discover its etymological origin. In this case, we are going to present the two words that give it its shape:
-Communication comes from Latin, exactly from “communicatio”, which is the result of the sum of several differentiated parts: the prefix “con-”, which means “ together”; the noun “munus”, which is synonymous with “cargo”; the element “-icare”, which can be translated as “convert to”; and the suffix “-cion”, which is used to indicate “action and effect”. Its meaning is “action and effect of sending and receiving a message.”
-Social also derives from Latin. In his case, it emanates from “socialis”, which is formed from the union of two differentiated parts: the noun “socius”, which is synonymous with “partner” or “partner”; and the suffix “-al”, indicating “relative to”.
The communication is the process and outcome of communicating to inform, disclose, transmit signals or dealing with a person through the written or spoken word. Social, for its part, is that which is linked to society (a community of individuals who share traditions and customs and who have certain goals in common).
Social communication is known as the set of scientific studies that analyze everything related to the development of communication processes in a society. Among his objects of study appear the mass media, forms of expression and the construction of information.
According to DigoPaul, social communication is interdisciplinary: it encompasses notions of anthropology, sociology, philosophy, psychology, and journalism, among other fields of knowledge. Communication science is also called the discipline that studies the various social phenomena involved in communication.
The basic scheme of communication involves the participation of two or more actors who intervene, depending on the moment, as senders or receivers of a message. The messages are created according to a shared code and are transmitted through a certain channel. The sender transmits the message and the receiver receives it, decoding its signs. The whole process takes place in a certain communicational context and according to a frame of reference.
The experts in social communication, in short, study how the process described above is carried out. Starting from this essential scheme, multiple factors are added that affect the process, which becomes even more complex when it is developed at a massive level (with thousands or millions of emitters and receivers).
More and more people are studying Social Communication at the university level. And that is because it is considered that this will allow them to enjoy a remarkable series of advantages:
-It is possible to have a great learning of general culture.
-It allows you to discover different cultures and ways of seeing, living and understanding the world.
-Helps to develop both logic and creativity or intuition.
-It achieves knowledge in a wide variety of areas such as advertising, psychology, technology…
-It will serve to develop empathy.
-Helps to become a more tolerant person.